Scala’s Jenny McKinley had this brilliant idea for a series. It caught the eye of the UK’s then foremost art critic, Brian Sewell. Reviewing the third title in the series, on the National Gallery London, he wrote ‘The idea of Director’s Choice as a gathering of informed private insights, is… perfection. It has, in Olympic terms, the makings of a marathon runner. I look forward with eager interest to them’. He was right. More than 40 titles have now been designed.