HeathRobinsonsCommercialArt, jacket
Heath Robinson’s Commercial Art

Geoffrey Beare

Lund Humphries and
Heath Robinson Museum, 2017
270 × 249 mm, 256 pp

Heath Robinson (1872–1944) is fondly regarded for his mischievous, gently comic illustrations that have been enjoyed for generations. For the first time, the advertising work of this incredibly versatile artist, takes centre stage in this meticulously researched and highly illustrated book.

The name Heath Robinson immediately conjures images of overly-complicated contraptions, often held together with string and looked precarious in their construction. For a diverse range of clients, Robinson’s inventiveness, humour, artistic skill and professionalism made him the obvious choice to advertise their products, which ranged from asbestos cement roofing to bread. Exploring the myriad of companies which engaged Robinson’s services, this book underlines the artist’s significant contribution to Britain’s cultural life.