I was commissioned to design a full corporate identity scheme for the prestigious Emirates Golf Course in Dubai. The course was being built for Sheik Mohammed bin Rashid, ruler of the United Arab Emirates. Before it could be laid out, he had first constructed an oil-refinery-sized desalination plant to convert sea water to fresh water which was in short supply. This enabled the greens to be kept well watered and in perfect condition.

They required just 20 copies of the identity manual and the brief specified it should be robustly constructed of suitable material to withstand the temperatures there. To ensure the pages could be kept clean, a polypropylene binder with its plastic laminated pages was used and typeset in Arabic and English.