This is a comprehensive overview of the superb publicity work produced to advertise Shell, establishing their powerful brand in what was then a fledgling petroleum based fuel industry which we now take for granted as part of our everyday. Shell chose Lund Humphries to produce this fascinating book to celebrate an important milestone in it’s history. From its earliest days Shell had taken an inspired view of its brand which created an indelible impact on a whole generation and firmly established itself as the market leader. Their inspired use of contemporary art and artists ensured they quickly succeeded in carving out a significant place in marketing history.