Most of these poster’s lettering was done manually using Letraset dry transfer lettering, which had become established as the most popular and inexpensive method of typsetting from the 1960s onwards. The Man’s Best Friend? poster showing a dog in the spotlight, was aimed specifically at dog owners and intended for use in the streets around Olympia where Crufts Dog Show was held annually in the borough.

I conceived the idea and wrote the copy using statistics supplied by a London hospital that specialised in tropical diseases and medicine. Every year a significant amount of dog waste was regularly to be found in the streets around Olympia during Crufts week and had been deposited by contestant’s pets who needed to be taken outside to do their business. It posed a serious health hazard, unpleasant for the local community and was costly to clean up too. This was before the successful national campaign had begun to persuade pet owners to pick up their dog’s mess.